Wilier Triestina was founded in 1906 in Rossano Veneto, Italy where they produced fine bicycles for Italian cyclists and even the Italian army. According to Guido P. Rubino's Italian Racing Bicycles, the brand name Wilier was actually a "little-known English brand" that the company retained going forward.
Regardless of the true origins of the name Wilier, their bicycles have become every bit as legendary as their company. Since the earliest days they've been winning the top races around the world and have been sought after by the greatest champions from Fiorenzo Magni to Marco Pantani to Alessandro Ballan.
Today, Wilier continues their tradition of greatness and proudly builds some of the most cutting-edge and beautifully appointed racing rigs available. What could be better than to escape on a magnificent hand-made Wilier for your rides? Or rolling up to your Saturday group ride on the bicycle of your dreams and showing it off?
We look forward to showing your our sweet selection of Wilier bicycles!