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Bikes
$6,900.00 - $7,908.00
$12,999.00
Up to 47% Off
THE AR. FOR THOSE WHO CRAVE UNBRIDLED SPEED.
The best of the best. Our premium frame materials ready for the victory salute. Featuring SRAM's most technologically advanced groupset ever.
THE BEST OF THE BEST.
The latest version of our aero-optimized AR FRD platform brings together the outstanding performance of the AR frame platform with the top level components package from SRAM.
Next-level integration, wireless shifting, and the sleek profile cheats the wind and is super fast. Whether you are going in the break or positioning yourself for a power-packed sprint, you'll have a race-ready package.
RACE-PROVEN. READY FOR WATTS.
An aero race bike built with the rigors of racing in mind, the AR Advanced frameset is paired to Shimano's tried-and-true 105 mechanical group. Fast, dependable, and ready for your next attack, this is a rig that's built to go fast with a mix of cutting edge technology and pure function from Shimano.
AERODYNAMICS
Aero has evolved. Gone are the massive, deep-section, teardrop shapes and hard edges to tube shapes. The latest research has shifted aero bike development towards truncated, squared-off profiles (sometimes referred to as "Kammtail" designs) optimized for real-world riding conditions instead of the lab. Now, properly designed bikes perform better during actual riding and racing conditions.
DISC BRAKES & THRU-AXLES
Disc brakes are found on the entire Felt road line-up. Our all-around road bike model (FR series), our cyclocross race bike (FX series), and even our flagship triathlon model (IA series) - all of which have won World Championships in recent seasons - feature disc brakes. Through testing and experience, we know that disc brakes can win races on the biggest stage. The AR is optimized to feature disc brakes with recessed thru-axles for the most wind-cutting profile.
OPTIMIZED COCKPIT
The AR's cock-pit system pairs the sleek look of an integrated aero profile without the hassle of the one-piece design. Easier to adjust and maintain, our separate bar and stem set-up is part of our rider-first mindset, ensuring that the individual athlete can easily change bar width and angle along with stem lengths for a dialed fit. And, our spacer kit helps to further dial in optimal fit.
SPEED THROUGH COMFORT
To help you go to your limit, we pioneered a unique aero seatpost design featuring our signature split design that flexes and shears independently, increasing overall rider comfort to help you go even faster. Sitting inside a co-molded plastic/rubber insert, the entire frame-dampener-seatpost interface delivers extra compliance and improved performance. Stay comfortable and hurt the competition.
$2,380.00
$2,499.00
5% Off
STILL A LEGEND.
The original standard in speed, the B platform is one of the most legendary badges in triathlon history. Our first triathlon race bikes launched under the "B" name and we quickly saw massive aero gains and performance advantages for our racers. Today, the latest version features an updated frame design in a lightweight carbon fiber construction and is still ready for action. For seasoned and newer athletes alike. Still capable. Still fast.
GIMMICKS ARE LEFT IN THE WIND
Triathlon is a combination of physical preparation and mental toughness. Keep things simple and go with the B series if you want an easy-to-use, simple-to-maintain rig that is set-up for training and racing without any extra fuss. Paired with a groupset and finishing kit that offers great value, you've got PRs in your future.
NO FRILLS. RACE-TUNED.
The B platform is designed for one purpose - to go fast. With a classic silhouette and modern geometry, the B is mean to be raced and ridden hard. It doesn't have any overly complicated front-end or radically proprietary parts on purpose; the objective is a set-up that accommodates all levels of athletes who want to deliver on their performance objectives.
AERODYNAMICS
Featuring an aerodynamically optimized, oversized downtube and seat tube with wheel cutout, the B delivers aero efficiency. The B platform was developed through rigorous simulated CFD modeling, wind tunnel testing, and real-world riding of prototypes. With a high level of adjustability, the rider-bike pair can be optimized for fit to go fast.
PERFORMANCE CARBON FIBER
The B platform uses our "performance" level carbon fiber, providing a perfect combination of strength, stiffness, and comfort. This finely tuned chassis provides an efficient pedaling platform and a smooth ride for training and racing.
$2,490.00 - $2,790.00
$4,499.00
Up to 45% Off
If you’re looking for the best-handling, fastest-climbing, and smoothest-riding road racing bike in the world, you’ve found it. The FR offers the ideal union between bike and rider. Light and stiff, the FR is the quintiessential road racing bicycle. Climb like an angel. Descends like a rock. Without any unnecessary indulgences and gimmicks, the FR is pure performance, designed to function like an extension of you.
FR speed and dynamic handling with Shimano's new 105 Di2 groupset. Performance around every turn, up each climb, and across every finish line.
$3,990.00
$7,000.00
43% Off
A new classic, redesigned and refined. Since its inception, the FR platform has showcased its prowess on climbs and technical descents. This new incarnation starts from scratch to further enhance the overall riding experience via a refined package for today's needs. The new design is sleek and dialed for pure function across varied terrain and without any extraneous add-ons. Focused purely on performance and ride dynamics, the new FR is engineered to function like an extension of you.
Power up the climb. Rip the descent. The all-new FR is focused on riders seeking performance. Whether putting in zone 2 training time or getting into the break on race day, the new FR provides the best all-around road platform to suit your needs. Its gimmick-free set-up means you've got a pure-bred bike ready to tackle whatever race day offers.
The double diamond frame design guarantees maximum stiffness. It's the best technical engineering solution for a racing road bike made for speed and acceleration. This design ensures efficient power transfer, reactivity, and stability, allowing riders to confidently tackle out of the saddle uphill max efforts as well as flat sprints, and precision-guided descents with optimal responsiveness.
The new FELT FR's integrated one-piece cockpit is designed to minimize aerodynamic drag and optimize the bike's performance. Combined with the integrated seatclamp design, the frame's new profile looks great and cheats the wind better than the previous generation. Internal cable routing further reduces drag and maintains the bike's sleek lines ensuring a clean and uncluttered look.
The D-shape steerer is a technical marvel that allows for the use of a 1 1/8 - 1.5" headset bearing arrangement. This approach ensures the perfect cable integration without compromising the volume of the head tube. By maintaining a more slender and tapered head tube, the frame has a smaller frontal surface area and is more streamlined for aerodynamics.
The new FR boasts a single carbon lay-up, ensuring optimal strength and stiffness without compromising on weight. All versions, from the top-end Shimano Dura Ace Di2 build to the entry level Shimano 105 mechanical, feature the same premium carbon construction. Utilizing high-quality unidirectional carbon fiber, the new FR series achieves the perfect balance of rigidity and responsiveness. This advanced construction is resulting in a frame that weighs sub 900 grams (in size 51).
$2,990.00 - $3,228.00
$5,499.00
Up to 46% Off
Farther, faster, better. The VR is dialed for your local group ride, a tough granfondo, and the epic solo effort. With an endurance geometry, wide gear range, and extra tire clearance, you can get off of the beaten path and tackle new adventures. Using decades of frame building and carbon fiber innovation, our engineers meticulously crafted the VR from the ground up with the most refined geometry and materials selection, pairing comfort with performance on this versatile platform.
ULTRA-CAPABLE
A platform ready for hard group rides, varied surfaces, and long-haul adventures. The key to the VR's meticulously tuned level of performance is our decades-long dedication to pushing the limits of carbon fiber construction and design. The VR results from a "form following function" design, with every element of the frame precisely configured to achieve the most sublime ride quality.
The multi-surface VR is built for the demands of long days in the saddle and able to handle varied terrain and road surfaces.
$3,990.00
$7,259.00
45% Off
THE NEW VR ROAD BIKE
The new VR makes a huge leap forward in style and functional design with bold character lines and unique functional solutions. The advanced construction technique, utilizing high-quality unidirectional carbon fiber, achieves the perfect balance of comfort and compliance while maintaining a mere 900g frame weight that puts the new VR at the very top of the lightest All-Road /Endurance competitors.
A NEW REFERENCE
The all-new VR redefines our approach to the category, ensuring a capable road bike that fits a wider range of riders on more varied surfaces but that still remains performance-oriented. Its streamlined modern design looks great and adds in some extra aero benefit through new tube profiles and hidden cabling and seat post adjustment. Complete with Shimano's amazing Ultegra Di2 group.
LOWERED SEAT STAYS WITH VARIABLE CROSS-SECTIONS FOR MAX COMFORT
The new VR ensures the perfect balance of stiffness and compliance through lowered, variable-profile seat stays. These are thicker where they meet the seat tube to aid power transfer and keep the bike performance-oriented. To aid comfort, however, the stays taper towards the rear wheel to absorb the road imperfections and keep the rider fresher.
GRAVEL-LIKE TIRE CLEARANCE
Embrace versatility with increased tire clearance up to an impressive 38mm according to the ETRTO standard. The VR's capabilities offers the option of larger tires for enhanced comfort and adaptability across various terrains and personal preference. From KOM-smashing 25-28mm racing tires to knobby tires 35-38mm for those days when off-road beckons.
DROPPER POST-READY & PROPRIETARY ANTI-VIBRATION INSERT
Ultra-capable, the new VR comes with a standard post but offers multiple options for rider customization. The bike can be outfitted with a 27.2mm dropper seatpost, utilizing its proprietary vibration-damping sleeve to isolate against high-frequency vibrations coming from the terrain or a 30.9mm dropper post without the sleeve. A whole new level of handling is available for those who dare.
D-SHAPE FORK STEERER & TOP-NOTCH INTEGRATION
The unique D-shape steerer ensures clean internal cable integration without compromising the volume of the head tube that would detract from the bike's performance characteristics. Using the dependable road bike headset bearing standard of 1-1/8 and 1.5" the VR maintains a slim head tube profile to improve aerodynamics and give a sleek front-end appearance.
$6,500.00
$9,999.00
35% Off
Our patented InternaLoc 2.0 seatpost system provides security, adjustability, and comfort. The IA 2.0 has the most advanced version of InternaLoc we've ever made. Its dual-bolt clamp allows for super-fine adjustments to your riding position while preventing post slippage. Its all-new, co-molded sleeve securely enfolds the seatpost mitigating high-frequency vibrations for a smooth ride quality.
To ride faster, you have to get more aerodynamic. The IA 2.0 steps away from traditional frame design to free you from the restraints that hinder speed. The IA 2.0's revolutionary design and striking silhouette represent the pinnacle of form following function. Bottom line: The IA 2.0 is our fastest bike ever.
The IA 2.0 can be set up with all current tri drivetrain options. Electronic or mechanical, 1x or 2x, it's all good. The IA 2.0's unique front-end includes a cover to securely conceal either a SRAM BlipBox control unit or a Shimano electronic junction. If you prefer a 2x drivetrain, then the IA 2.0 can accept up to a 42-tooth inner ring. If you're a 1x fan, you can fit up to a 52-tooth chainring.
The IA 2.0 offers extra storage to keep your nutrition handy. It provides access for a full day's assortment of energy gels, nutrition bars, and other small items. Everything about the new system is built for speed, including a refined version of the slot along the top that allows for easy access in the moment.
The IA 2.0's new THIRSTpac hydration module sits below the CALpac storage compartment and gives nearly 1L (30 ounces) of hydration capacity. It's quick-fill port fills at an aid station and without spilling. The THIRSTpac was designed in conjunction with the IA 2.0's aerodynamic package, which means that it's perfectly integrated into the framewithout any compromise to speed.
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