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ELECTRA

Electra's brilliant sense of style and purpose is reflected in every bicycle they build. Since their early days they've pushed the envelope with the finest cruisers, and comfort and commuting bikes. You'll always find cutting-edge designs and the finest materials and technologies, too. Electra's beautiful rides are engineered, designed and crafted to be enjoyed, ridden and treasured.

In the old days cruisers were cool-looking yet often heavy and best for short cruises around the neighborhood. Electra's original modern cruisers are an update of the classic designs that defined American bikes in the 40's and 50's. They kept the cool style and attitude and discarded the weight and lack of maneuverability going with unique new styles, lighter materials, engineering a better frame with their Flat Foot Technology, and then adding state-of-the-art components. So now you can love the classic look of your bike and ride comfortably for any distance enjoying your classic Electra

Electra has taken cruiser design to the next level, too. Their paint jobs are rich and unique so you stand apart. Their ingenuity doesn't stop with the paint, either. It's carried over to the accessories and components. For example, their spring-cushioned seats, flared fenders and chainguards complement the meticulous finish. And, the whitewall tires, painted rims and sweeping handlebars add a touch of class to every bike.

Swing by soon and we'll get you rolling on your own Electra!

Electra Townie Original 21D
$559.99
The go-anywhere Townie®. Ride with abandon with a wide-range of 21 speeds equipped to handle hills. Appreciate the distinct, modern clean lines of the innovative Electra Flat Foot Technology® frame or customize it to fit your needs with extras like racks, bags and baskets. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 21-speed w/Megarange gearing - Shimano EZ-Fire Plus shifters - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires
Electra Townie Original Step-Over
$539.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 7-speed w/Megarange gearing - Shimano Revo twist shifter - Forged alloy crankset w/44t chainring & dual guards - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires
Electra Townie Original 21D
$569.99
Electra's Townie Original 21D is perfect for intrepid travelers desiring the most comfortable way to see the countryside. Electra's awesome Flat Foot Technology lets you put your feet flat on the ground while in the saddle. And, the pedaling is easy with the quick-shifting Shimano 21-speed drivetrain and the plush seat. You'll also love the wide tires and riser handlebar with cushy grips that make cruising super smooth. Plus, the linear-pull brakes make sure you've got the stopping power you need.
Electra Loft 7D - Ladies'
$469.99
This modern day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable. The wide range gearing is perfect for everything from the bike path to beer runs. The 7D comes equipped with an alloy frame, 7-speed drivetrain and fenders for all-weather riding. - Lightweight 6061-T6 aluminum frame - Shimano Acera 7-speed w/Megarange gearing - Shimano Revo twist shifter - Painted alloy fenders - Sealed cartridge bottom bracket - Alloy crankset w/44t alloy chainring and guard - Alloy dual pivot caliper brakes - Double-wall alloy rims - 700 X 35C tires
Electra Townie Go! 8i
$2,299.99
Power when you need. Pedals when you don’t. Townie® Go! is a battery-powered, pedal assist bike that lets you ride like the wind without breaking a sweat. The ninja quiet Bosch Performance System offers four levels of power support from Eco to Turbo mode, allowing you to flatten hills and shorten commutes depending on how much leg work you’re willing to put in. Multi-gear functionality lets you control output and battery life. And of course, it looks as awesome as it rides. The comfort of Townie’s Flat Foot Technology® frame combined a lower center of gravity and balloon tires, provides an upright and smooth ride that makes it impossible not to smile when riding a Townie Go!. So get on and Go! Pedal less. Do more. - Lightweight 6061-T6 aluminum frame - Bosch Performance electric-assist system with 250W mid-frame motor - Lithium-ion battery 11Ah/400wh, 36V - 4 mode levels of support: Eco, Tour, Sport and Turbo - Distance: 20-100 miles / 40-120 km depending on your mode and terrain - Charge time: 1.5 hours to 50%, 3.5 to 100% - Maximum assisted speed: 20 mph / Europe: 25 km/h - Battery life: 2 year warranty - Shimano Nexus 8-speed internal gear hub and twist shift - Shimano Nexus eBike approved roller brakes w/cooling fins - Schwalbe Fat Frank 26”x 2.35” tires - Painted alloy fenders - Painted rims - Front and rear led lighting - Frame lock keyed to match battery lock - Alloy rear rack
Electra Townie Original 1
$459.99
Experience Townie® in its purest form. All the benefits of Electra Flat Foot Technology® coupled with the refreshing simplicity of a single-speed drivetrain plus a powerful rear coaster brake with a front linear-pull brake. Enjoy as-is, or personalize your ride with Electra parts and accessories to make it your own. - Lightweight 6061-T6 aluminum frame - Single-speed w/freewheel - Alloy linear-pull front and rear brake - Double-wall alloy rims - 26”x 2.0” semi-slick street tires
Electra Cruiser 7D Ladies'
$329.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. - Classic steel frame - Shimano TX-35 7-speed w/Megarange 14-34t gearing - Shimano Revo twist shifter - Alloy rims - Stainless steel spokes - 26”x 2.125” classic knobby tires
Electra Ghostrider 3i
$999.99
Cars, Motorcycles, Fighter planes. If it’s got an internal combustion engine, we like it. But when the situation calls for a little legwork, the Men’s Attitude Cruisers fit the bill. They’ve been pinstriped, chopped, flamed and stretched for a custom look inspired by the hotrod culture. The modified frames and components like tricked out forks, struts, fenders, handlebars, racks and tires give each bike a style of their own. Throw in a little Flat Foot Technology and you’ve got yourself one sweet ride. - Extra-stretched hydroformed 6061-T6 aluminum frame - Shimano Nexus internal 3-speed w/coaster brake and mechanical front disc brake - Shimano Nexus Revo shifter - Extra long chrome plated triple clamp fork - Alloy crank and sealed cartridge bottom bracket - 24” x 3.0” Fatti-O tires
Electra Amsterdam Original 3i
$399.99 $599.99 33% Savings
A stylish, streamlined Dutch bike with Amsterdam® signature features: comfortable and efficient patented Flat Foot Technology®, full chain guard and matching full fenders. Stunning in its simplicity, yet playful with its palette.
Electra Cruiser 1 Ladies
$259.99
Simple at heart, Electra's Cruiser 1 Ladies lets you go anywhere in comfort. It features a classic Electra steel step-through frame, a plush seat, wide bars, quality wheels and treaded tires that are equally at home on pavement and dirt. Plus, with Electra's Flat Foot Technology, you can put your feet flat on the ground whenever you want for total control.
Electra Townie Alloy Rack
$49.99
Add more utility to your Electra Townie with the Townie Alloy Rack. This aluminum rear rack features a sturdy design that attaches quickly and easily so you can bring along nearly anything your heart desires. The platform acts as a short fender, too.
Electra Cherie 3i
$689.99
Rolling up on Electra's Cherie 3i will make you the darling of any party. Its artistic aluminum frame has a relaxed, upright riding position to carry you across town in stylish comfort and there are even 3 gears and a reliable coaster brake to make the hills easier. You'll also love the plush seat, spacious handlebars, and stylishly painted fenders and skirt guard, not to mention the cool bell.
Electra Townie Original 21D EQ
$619.99
The go-anywhere Townie. Ride with abandon with a wide-range of 21 speeds equipped to handle hills. Appreciate the distinct, modern clean lines of the innovative Electra Flat Foot Technology frame or customize it to fit your needs with extras like racks, bags and baskets. The Original 21D EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights. - Lightweight 6061-T6 aluminum frame - Shimano TX-35 21-speed w/Megarange gearing - Shimano EZ-Fire Plus shifters - Alloy linear-pull brakes - Double-wall alloy rims - 26”x 2.0” semi-slick street tires - Hub dynamo powered Spanninga front and rear LED lights - Painted alloy fenders
Electra Loft Go! 8i Step-Thru
$2,799.99
Go! uptown. Go! downtown. Go! out of town. The Loft Go! is the perfect urban e-bike built to handle the rigors of the streets. With an 8-speed internal gear hub and four levels of support from Eco to Turbo mode, the Bosch Active System gives you the power to charge up any hill or head to the next district over with ease. The Loft Go! is an intuitive ride that comes in a step-thru frame for easy on and off maneuverability. The simple functionality is enhanced by color-matched fenders, front and rear lighting, and heavy duty racks to ensure a comfortable, safe ride in any condition. Roll easy over urban terrain and potholes with 700c Schwalbe Fat Frank puncture-resistant tires, while hydraulic disc brakes make sure you can stop on a dime. - This is your city. Ride like it. - Bosch Active System with 250W mid-frame motor - Bosch PowerPack 400 includes 2 AMP charger - 4 mode levels of support: Eco, Tour, Sport and Turbo - Distance: 20-100 miles / 40-120 km depending on your mode and terrain - Fully charges in 3.5 hours - Maximum assisted speed: 20 mph / Europe: 25 km/h - Battery life: 2 year Bosch warranty - Shimano Nexus 8-speed internal gear hub and twist shift - Tektro Hydraulic Disc Brakes - 700c Schwalbe Fat Frank Balloon Tires
Electra Wild Flower 3i - Ladies'
$539.99 $699.99 23% Savings
Turn sidewalks into runways with these sweet, playful designs. The surprising detail and nuances are what make Electra Fashion bikes unique. There’s a style for every personality and each one features our patented Flat Foot Technology® for amazing comfort and control. Take a ride and you’ll realize that beauty is way more than skin deep. - 6061-T6 aluminum Boomerang frame - Shimano Nexus internal 3-speed w/coaster brake - Shimano Nexus Revo shifter - Alloy crank and sealed cartridge bottom bracket - Shimano front roller brake and hub - 26”x 2.125” tires - Matching bell - Genuine leather streamers
Electra Amsterdam Fashion 7i Ladies'
$779.99 $999.99 22% Savings
Like the perfect find in a boutique, Amsterdam® Fashion bikes bring something distinctively sophisticated and unique to cycling. Their charm is evident in the meticulously detailed designs that let you ride without a care. It looks like a runway piece. It rides like your favorite pair of jeans. It’s all artfully coordinated with the colorful rims and matching bell. Finally, the headlight lets you strut your stuff day and night.
Electra Women's Townie Original 7D
$499.99
Electra's Women's Townie Original 7D is all about fun, no special shoes or clothes needed. It boasts a Shimano 7-speed drivetrain and slick twist shifter that make easy work of hills. The laid-back frame, wide tires and plush saddle provide a comfy cruise that's made for care-free afternoons. Plus, you'll love Electra's Flat Foot Technology, which lets you put both feet flat on the ground whenever you want, while the linear-pull brakes deliver solid stopping power.
Electra Cruiser 1
$274.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. - Classic steel frame - Single-speed w/coaster brake - Alloy rims - Stainless steel spokes - 26”x 2.125 ” classic knobby tires
Electra Ticino 7D
$479.99 $649.99 26% Savings
Great for everyday transportation and light touring, the Ticino® picks up where bike builders of the 40s and 50s left off, giving it a true handcrafted feel not found in many of today’s cookie-cutter bikes. Named for an Italian influenced area of Switzerland, Ticino’s design aesthetic, craftsmanship and frame integrity are inspired by the vintage bikes once ridden throughout the region. The retro-inspired hubs, cranksets, chainrings, handlebars, forks, pedals and hammered-finish alloy fenders show classic craftsmanship. But this thing is far from a relic. When it comes to performance, the Ticino is decked with modern components custom-manufactured by Electra. But it’s more than just a pretty face. The Ticino sports fast-rolling 700c wheels and a lightweight frame, for a fine-tuned, smooth gliding ride. Love is in the details, and after one look at the Ticino you’ll be ready for a serious commitment. - 6061-T6 aluminum frameset - Investment-cast crown, tapered-leg, steel fork - Shimano 7-speed Altus drivetrain - Shimano TX50 thumb shifter plus - Forged alloy crankset w/42t chainring dual guards - Shimano cantilever brakes - 32h low flange alloy hubset - Double-wall alloy rims - 700 x 35c tires - Ticino dual-density saddle - Hammered alloy fenders
Electra Seatpost Clamp w/Rack Mounts
$11.99
Electra's Seatpost Clamp w/Rack Mounts is the crucial link between your bike and your rear rack. It replaces the standard seatpost clamp to allow rack installation on bikes not originally fitted with rack eyelets.
Electra Ergo Saddle
$49.99
Electra's Ergo Saddle gives you the support and comfort you need to cruise all day. Its plush padding is paired with a soft Lycra insert and shock-absorbing elastomers to smooth out even the roughest roads.
Electra Cruiser 1 Tall
$249.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology® combined with custom bend handlebars. - Classic steel frame - Single-speed w/coaster brake - Alloy rims - Stainless steel spokes - 26”x 2.125 ” classic knobby tires
Electra Cruiser 1 Ladies'
$269.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars. - Classic steel frame - Single-speed w/coaster brake - Alloy rims - Stainless steel spokes - 26”x 2.125 ” classic knobby tires
Electra Women's Cruiser Classic Rack
$49.99
Add more utility to your Electra Cruiser with the Cruiser Classic Rack. This aluminum rear rack features a sturdy design and attaches quickly and easily so you can bring along nearly anything your heart desires.
Electra Cruiser Handlebar Mirror
$9.99 - $19.99 $19.99 Up To 50% Savings
Add a touch of cool to your bike while increasing your riding safety. - Designed for our Fashion, Attitude, and Classic Cruiser collections - Can be adjusted for use on right or left-hand side of handlebars - 10 cm wide x 6 cm tall x 10 cm long arm
Electra Graphic Helmet
$69.99
Electra has always brought you the styles and functional designs you love in the world of cruisers. Now, with their Graphic Helmet, they keep you looking stylish while keeping your dome safe. This bold lid offers a broad variety of graphic choices so you can express yourself with gusto. - Durable ABS hardshell and EPS foam liner maximize comfort and protection - Fit retention system with reflective bubble decal - Secure magnetic Fidlock buckle - Heat sealed and washable padding liner for added comfort - Reflective straps - CPSC Adult Certified Size: - Small: 48-54cm - Medium: 55-58cm - Large: 59-61cm
Electra Daisy Grips
$19.99
Channel your inner flower child with Electra's Daisy Grips. With their cheerful colors and stitched details, the Daisy Grips are sure to brighten your day with their unique appearance and casual comfort. And, they're easy to install, which means you can start enjoying the soft squish of these grips immediately!
Electra Skull Bell
$8.99
Add a little toughness to your rig with Electra's tough-looking Skull Bell. This wicked bell has a pleasant 'ding' sound and for easy installation it simply clamps onto your handlebars.
Electra Eight Ball Bell
$8.99
Show the world your pool hall prowess with Electra's Eight Ball Bell. This stylish bell has a pleasant 'ding' sound and for easy installation it simply clamps onto your handlebars.
Electra Dice Bell
$8.99
Electra's Dice Bell adds some serious style to your ride whether you like you roll 'dem bones or just roll down the road. This slick bell has a pleasant 'ding' sound and for easy installation it simply clamps onto your handlebars.
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